https://www.shalondaforrest.com/contact daily 0.75 2021-08-09 https://images.squarespace-cdn.com/content/v1/5cd9b3600a38d30001381506/1562788843152-B91BYHQNM1O7Z17AL71D/image-asset.jpeg Contact https://www.shalondaforrest.com/contact-1 daily 0.75 2025-06-02 https://images.squarespace-cdn.com/content/v1/60b96294d372af6ee9942e89/1628634413576-8B2IQTZCXHP4RX5ANDZZ/IMG_7133.JPG Contact https://www.shalondaforrest.com/work daily 1.0 2025-06-02 https://www.shalondaforrest.com/work/object-scanner monthly 0.5 2022-06-27 https://images.squarespace-cdn.com/content/v1/60b96294d372af6ee9942e89/97cf87a8-4b85-4fe5-9f9b-73070ac200ac/Screen+Shot+2023-09-17+at+6.51.29+PM.png Work - Object Scanner - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60b96294d372af6ee9942e89/4bda39bf-6144-43c5-8a4f-684d90c559be/Screen+Shot+2022-06-27+at+12.15.15+PM.png Work - Object Scanner - Make it stand out Iterative Design Process https://images.squarespace-cdn.com/content/v1/60b96294d372af6ee9942e89/7e4c5d22-957f-42cb-83d0-a5ad3ed46d13/Screen+Shot+2022-05-31+at+11.52.05+AM.png Work - Object Scanner - Make it stand out Card Sort https://images.squarespace-cdn.com/content/v1/60b96294d372af6ee9942e89/e4373b56-4d50-4826-b9c1-431aedc23aa4/Screen+Shot+2022-05-04+at+11.35.11+AM.png Work - Object Scanner - Make it stand out. It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60b96294d372af6ee9942e89/9520c11a-eb22-4726-a859-e87a6f1987bb/Screen+Shot+2022-06-27+at+11.46.30+AM.png Work - Object Scanner https://www.shalondaforrest.com/work/brainery monthly 0.5 2021-06-21 https://images.squarespace-cdn.com/content/v1/60b96294d372af6ee9942e89/1627341428516-VHWTBEAIF7RD5YA1BB69/Screen+Shot+2020-08-05+at+8.41.43+PM.png Work - Brainery - Understanding the Market The research tool used to find our direct and indirect competitors was Owler.com. Owler is a database that allows you to put in an industry of interest and find similar businesses in that industry. Owler allowed me to decipher what direct competitors to use. https://images.squarespace-cdn.com/content/v1/60b96294d372af6ee9942e89/1627342845470-WUI8BMY14HALT71UXBMU/Screen+Shot+2021-07-26+at+4.39.16+PM.png Work - Brainery - Defining the User We chose to use the affinity diagram method because it allowed me to have a clearer vision of who I was going to create for my persona. The method helped me be efficient and faster when it came to transferring information into Xtensio. https://images.squarespace-cdn.com/content/v1/60b96294d372af6ee9942e89/1627343292964-3TB3Y4AF4B0VS8IS8IVP/Screen+Shot+2020-08-05+at+10.50.44+PM.png Work - Brainery - Creating A User Through research, the team and I came to the conclusion 40-50-year-olds have the most trouble finding employment. The primary persona represents "The Lane Switcher. " Which is a working high school teacher trying to change careers, but struggling to find resources offered during his free time. https://images.squarespace-cdn.com/content/v1/60b96294d372af6ee9942e89/1631724372278-2683BJAEMPSKLPX6WUD7/Screen+Shot+2020-08-06+at+12.39.04+AM.png Work - Brainery https://images.squarespace-cdn.com/content/v1/60b96294d372af6ee9942e89/0dfd31df-5d44-4a9c-a3b4-817dd51e0d81/Screen+Shot+2020-02-13+at+9.04.52+PM.png Work - Brainery https://images.squarespace-cdn.com/content/v1/60b96294d372af6ee9942e89/cdeaee2f-93ec-4b50-9144-fd5356e42037/Screen+Shot+2020-02-13+at+8.22.43+PM.png Work - Brainery https://images.squarespace-cdn.com/content/v1/60b96294d372af6ee9942e89/d1ab3a5d-5881-47a2-bc56-b64d1fb20939/Screen+Shot+2020-02-13+at+8.20.41+PM.png Work - Brainery https://images.squarespace-cdn.com/content/v1/60b96294d372af6ee9942e89/ccbac29d-e2fb-481a-9f7c-275ebd14b95a/Screen+Shot+2020-02-13+at+8.22.07+PM.png Work - Brainery https://images.squarespace-cdn.com/content/v1/60b96294d372af6ee9942e89/9ba2ba95-df5e-4bf8-be10-c667ff21a6bb/Screen+Shot+2020-02-13+at+8.21.25+PM.png Work - Brainery https://images.squarespace-cdn.com/content/v1/60b96294d372af6ee9942e89/50b6bd1c-cf63-45be-a7ba-8dfd4626d5b4/Screen+Shot+2020-02-13+at+9.07.32+PM.png Work - Brainery https://www.shalondaforrest.com/work/cora monthly 0.5 2021-11-01 https://images.squarespace-cdn.com/content/v1/60b96294d372af6ee9942e89/1626197155987-5NSIN64GLSW6EQA1RD8K/Screen+Shot+2021-07-13+at+10.24.40+AM.png Work - CORA HOME - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60b96294d372af6ee9942e89/1626204063849-HCFD9JHPE6PJOWCIC4VM/Screen+Shot+2021-07-13+at+12.18.52+PM.png Work - CORA HOME - Creating a User without adequate User Data . As a team, we decided a proto- persona was necessary because we wanted to validate our target user with our client. Despite us not having enough information to create a quality persona. https://images.squarespace-cdn.com/content/v1/60b96294d372af6ee9942e89/1626819879312-JIQRSSWBOTNBQB7SCMOT/Screen%2BShot%2B2021-07-13%2Bat%2B1.06.40%2BPM.jpg Work - CORA HOME https://images.squarespace-cdn.com/content/v1/60b96294d372af6ee9942e89/1631635770103-U4MOBRVUBNR4WS06H6MD/Screen+Shot+2021-09-14+at+8.43.06+AM.png Work - CORA HOME https://images.squarespace-cdn.com/content/v1/60b96294d372af6ee9942e89/1631635680016-PMCCOUGIMQNCWDIT4QOA/Screen+Shot+2021-09-14+at+8.42.02+AM.png Work - CORA HOME https://www.shalondaforrest.com/work/4virtuallearners monthly 0.5 2021-11-01 https://images.squarespace-cdn.com/content/v1/60b96294d372af6ee9942e89/1625692845552-MONPAH11280PMKBIVBTX/maria-thalassinou-61fy_dlPtF4-unsplash.jpg Work - COVID-19 Remote Learning Photo showing the potential school environment for students working remotely. https://images.squarespace-cdn.com/content/v1/60b96294d372af6ee9942e89/1628871496657-CAY7P89WAA0NK61FDU3P/Screen+Shot+2021-07-07+at+1.55.39+PM.png Work - COVID-19 Remote Learning - Survey The survey method provided insight on how important it was to the parent for their child to have educational enrichment programs. About 85% of surveyors believed it was important (>5) to them as parents. https://images.squarespace-cdn.com/content/v1/60b96294d372af6ee9942e89/1625692447034-UJKJXHLTNECSO7PLZJK8/giovanni-gagliardi-fvT3t9iOaJI-unsplash.jpg Work - COVID-19 Remote Learning Interviews with potential students with parent consent. https://images.squarespace-cdn.com/content/v1/60b96294d372af6ee9942e89/1629082531631-ZNGDPE3CNNCNA36H2SO6/Screen+Shot+2020-12-01+at+1.14.54+PM.png Work - COVID-19 Remote Learning https://images.squarespace-cdn.com/content/v1/60b96294d372af6ee9942e89/1625694383892-7PB9COQFIZGN3R0GIS3B/Screen+Shot+2021-07-07+at+2.44.32+PM.png Work - COVID-19 Remote Learning - Parent User Flow https://images.squarespace-cdn.com/content/v1/60b96294d372af6ee9942e89/1625694499447-43R0G4OTNQCFT0MDPXPG/Screen+Shot+2021-07-07+at+2.45.25+PM.png Work - COVID-19 Remote Learning - Student Curriculum User Flow https://images.squarespace-cdn.com/content/v1/60b96294d372af6ee9942e89/1629746296781-8PP6TQWOO3CCG738WJ0G/Screen+Shot+2021-08-23+at+12.16.17+PM.png Work - COVID-19 Remote Learning https://images.squarespace-cdn.com/content/v1/60b96294d372af6ee9942e89/75b883a6-a4e9-41df-9a96-98b32efbc4de/Screen+Shot+2021-08-23+at+10.50.39+AM.png Work - COVID-19 Remote Learning https://images.squarespace-cdn.com/content/v1/60b96294d372af6ee9942e89/f4c8639b-1e84-48b2-a57c-cfa221792c8d/Screen+Shot+2021-08-23+at+11.40.50+AM.png Work - COVID-19 Remote Learning https://images.squarespace-cdn.com/content/v1/60b96294d372af6ee9942e89/d73d66ec-4171-4990-92d5-395e0bac5ecd/Screen+Shot+2021-08-23+at+10.55.15+AM.png Work - COVID-19 Remote Learning https://images.squarespace-cdn.com/content/v1/60b96294d372af6ee9942e89/8dcdafed-8f4a-40bf-879d-68aa6ef173a2/Screen+Shot+2021-08-23+at+11.41.47+AM.png Work - COVID-19 Remote Learning https://images.squarespace-cdn.com/content/v1/60b96294d372af6ee9942e89/d30fc5ec-8ec1-46a2-ac03-88efe77d1a04/Screen+Shot+2021-08-23+at+11.03.01+AM.png Work - COVID-19 Remote Learning https://images.squarespace-cdn.com/content/v1/60b96294d372af6ee9942e89/0c1f43b5-fcdc-4bf4-aa15-f9c7706f43ec/Screen+Shot+2021-08-23+at+11.42.29+AM.png Work - COVID-19 Remote Learning https://images.squarespace-cdn.com/content/v1/60b96294d372af6ee9942e89/163e2722-e7aa-4f7b-b520-b26b9f8eda68/Screen+Shot+2021-08-23+at+11.05.09+AM.png Work - COVID-19 Remote Learning https://images.squarespace-cdn.com/content/v1/60b96294d372af6ee9942e89/7b9363cd-35de-4105-a1f3-d94319177248/Screen+Shot+2021-08-23+at+11.43.33+AM.png Work - COVID-19 Remote Learning https://www.shalondaforrest.com/work/in-home monthly 0.5 2021-06-21 https://images.squarespace-cdn.com/content/v1/60b96294d372af6ee9942e89/1626821346814-EJGQD58MUNQKZLTGMNRN/Screen+Shot+2020-08-09+at+12.55.25+PM.png Work - In-Home - Figuring Out the Competition. Through research, I found that there is a lack of focus on pricing transparency across multiple platforms. The tool used to find direct and indirect competitors was a website called Owler. https://images.squarespace-cdn.com/content/v1/60b96294d372af6ee9942e89/1626821962510-PKM4F95XOI69UU7AF7VX/Screen+Shot+2021-07-20+at+3.52.12+PM.png Work - In-Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60b96294d372af6ee9942e89/1626822306068-Z2A21LBO55ORV1QYFSNN/Screen%2BShot%2B2020-08-21%2Bat%2B2.13.07%2BAM.jpg Work - In-Home - Understanding the User Through card sorting I synthesis Tyreek Houston, Jasmine Jones- Bynes, and Emily Wertz user interviews by sorting their likes, frustrations, and preferences. The team and I decided to use this method because it allowed us to decipher the similarities between the interviews to come up with a quality persona. https://images.squarespace-cdn.com/content/v1/60b96294d372af6ee9942e89/1626822576120-V8WKF2X2M77IQUN9Y4M0/Screen+Shot+2020-08-10+at+11.12.32+AM.png Work - In-Home https://images.squarespace-cdn.com/content/v1/60b96294d372af6ee9942e89/1626823047322-40RJTO9O3CPOHJX57KEN/Screen+Shot+2021-07-20+at+4.12.48+PM.png Work - In-Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60b96294d372af6ee9942e89/1631644426456-PSCTYTNJN350XN99WQDG/Screen+Shot+2020-08-10+at+11.44.41+AM.png Work - In-Home https://images.squarespace-cdn.com/content/v1/60b96294d372af6ee9942e89/1631644345602-UWXS5KYPONJNE6P1PZ7J/Screen+Shot+2020-08-10+at+11.43.52+AM.png Work - In-Home https://images.squarespace-cdn.com/content/v1/60b96294d372af6ee9942e89/1631719036398-HAP29SFRM3JK05ZU9XSF/Screen+Shot+2021-09-15+at+8.11.04+AM.png Work - In-Home